Despite being too often considered undervalued by the market, Puma to date is creating the right balance between its sporting heritage and more refined lines, also thanks to direct and simple communication. Over the years, the adidas brother company, has developed limited, newsworthy collaborations with nanamica, MCM, Helly Hansen, Butter Goods, and British-rapper Skepta on iconic silhouettes, such as Suede VTG, Splistream, Wild Rider, and many others.