Founded in 1998 in East London by Russell Waterman and Sofia Maria Prantera, who had previously worked for "Holmes," the original brand of "SLAM CITY SKATES," this London-based street brand was established after they went independent. The brand name is derived from a fictional character named Silas Holmes, who had a significant influence on the London street scene. Based on the philosophy that "clothing should be styled in a way that reflects the wearer's lifestyle," the brand features collections that incorporate British tradition and a high-quality atmosphere while remaining rooted in the street scene. Based on the concepts of "East London Street" and "Street Chic," the brand proposes streetwear with a sophisticated atmosphere.