Lee was founded in 1889 by Henry David Lee in Salina, Kansas (USA). Initially, it was a food and provisions company, switching to workwear during the early 1900s. In the 1920s, the introduction of the 101 line marked a decisive shift—establishing a model that would come to define Lee’s identity in denim. Originally conceived as functional rider and work pants, the 101 evolved into one of the brand’s most enduring lines, continuously reworked across decades. Today, Lee 101 operates as an ongoing reconstruction: archival patterns revisited through premium contemporary materials and processes, where garments are not presented as finished products, but as starting points, designed to be shaped over time, through wear.

Slam Jam and Lee 101 introduce their partnership with the SS26 campaign, embodying Lee's motto: Live Life on the Selvedge. At its core, a hand-picked selection of archetypes—Men’s 101 S Slim Jeans Dry Blue, Men’s 101 R Relaxed Jeans Dry Blue, and the Men’s 101 50s Rider Relaxed Jeans Dry Red Cast—traces the evolution of the Rider through fit and tone. Alongside them, the Men’s 101 Heritage Workwear Relaxed Shirt Dry Blue and Men’s 101 50s Shirt Dry Blue extend this vocabulary into shirting, reinforcing a language rooted in function, structure, and repetition.

The campaign has been developed alongside creative director Patricia Villirillo, who built a landscape grounded in intimacy and restraint. Angela Suarez shot the new Lee 101 hero artist TRISTÁN. His music blends elements of pop, reggaeton, and experimental production, often developed through a collaborative and intuitive process. He is also part of RusiaIDK, Madrid’s most exciting collective. A lived-in domestic space unfolds under a golden sun, breathing warmth into every image. Floral wallpapers, deep indigos, and warm browns move in quiet alignment with the denim treatments, reinforcing the artisanal positioning of Lee 101. The result is a series of images that feel both immediate and suspended—fragments of the present, where youth culture absorbs heritage workwear and redefines it as its own
uniform.

The collection is available at Slam Jam doors and selected retailers worldwide.