After working side by side with Marc Jacobs, and Dries Van Noten, the American designer Spencer Phipps decided to recalibrate his life balance and create the namesake brand with one main goal: the production of items connected with the natural ecosystem of the world. The brand was founded according the principles of respect and curiousity for the natural world, with particular focus on the concept of sustainability and environmental responsibility not just in terms of manufacturing choices but also the style – simple, positive, tuned-in – of the garments themselves.